Google ignores them, and has for a really long time. JohnMu from Google confirmed this most recently in the thread: "We generally ignore geo-meta tags like that because we-ve fount that they-re generally incorrect - copy and pasted from another template.
But we had confirmation of this when wrote that Bing relies on these geo-meta tags to determine a site's location. And time and time again, there are webmasters who find there site targeted to the wrong country because of that template issue. In that post, Google's Matt Cutts said the same thing:
Historically, meta tags langage and country have been lease reliable inferring the language or country directly. For example, lots of webmaster also just copy and paste from another template without checking the meta tag values. the unreliability of the meta tags is why Google tends not to use them or give them less weight.
So:
1. Google ignore the geo-meta tag
2. Bing use the geo-meta tag
3. Be careful when copy this meta tag from another website
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